opinions

AI that Moves the Needle: Generative AI for Discoverability When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure

addressable TV advertising — Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality

Optimizing Content Delivery: What Streaming Platforms Need from a Modern CDN As content providers continue to scale and adopt more bandwidth-intensive content, such as 4K video and immersive live events, the role of the CDN must evolve

Latest about opinions

Person watching TV that has a arrow in a bullseye

Transparency or Backdoors? The Battle Over CTV Metadata

By Dan Larkman published 16 June 25

OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments

OPINION

Max will be rebranded HBO Max this summer

HBO Must Tread Carefully With Its (Re)Branding

By Amir Kanpurwala published 9 June 25

OPINION The key for HBO Max is not undermining the user experience

OPINION

Leading the Mobile-First Revolution: How Broadcasters Are Shaping the Future of News

By Sam Kamel published 3 June 25

OPINION The mobile-first era is not merely a trend; it is a redefinition of how news is consumed, shared, and trusted.

OPINION

The Case for Future-Ready Buyers in FAST Advertising

By Jeff Weston published 30 May 25

OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

OPINION

'Without Victory, There Is No Survival'

By Mark Aitken published 29 May 25

OPINION A call to arms for the Broadcast Industry

OPINION

Reimagining the Content Supply Chain: Four Key Lessons Learned from the 2025 NAB Show

By Nick Moreno published 28 May 25

OPINION How to do less with less

OPINION

Smartcasting: New Broadcast Media in the Digital Era

By Ling Ling Sun published 12 May 25

OPINION Why broadcasters need to adopt a flexible, intelligent, digital-first framework

OPINION

Five Strategic Advantages of Partnering With a Boutique Broadcast Integrator

By Brendan Cline published 5 May 25

OPINION Boutique integrators avoid the "one-size-fits-all" playbook, instead assembling teams of highly skilled in-house employees with deep, granular expertise in niche areas

OPINION

Sports Broadcasting for the Future: How to Stay in the Game

By Narayanan Rajan published 28 April 25

OPINION Today’s fans—especially digital natives—aren’t satisfied with simply watching a game

OPINION

Navigating the Shift to Direct-to-Consumer Streaming in Sports Media

By Brian Rifkin published 23 April 25

OPINION Sports has long been considered the final frontier sustaining paid cable television, particularly in the U.S; however the landscape is shifting

OPINION

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