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Netflix Boosts Streaming to 46% of TV Viewing in June
Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge
Survey: Consumers Signal Growing Interest in One Big Bundle
Two in three Americans say they would consider subscribing to a single bundle of streaming TV, smart home services, music and other offerings, according to Horowitz Research
Average U.S. Home Now Has Two Smart TVs
Top brands are Samsung and LG but Roku and FireTV are gaining market share as AI brings new hope for content discovery
DoubleVerify Debuts Attention Measurement for Social Media
Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time
Americans’ Favorite Pastime is Watching TV
RESEARCH Optimum report finds 90% multitask while watching
WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors
NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May
Study: Only 1 in 10 TV Ads Use Accessibility Features
Inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending according to a new study from XR
Nielsen: Streaming Reaches Historic TV Viewing Milestone
Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined
